About EMK Digital
For more than 10 years, EMK Digital has specialised in email marketing and affiliate management, supporting businesses in overcoming the challenges of digital acquisition and performance marketing.
We run campaigns across multiple markets, including France, Italy, Belgium, the Netherlands, the UK, Spain, Germany, and Portugal. We work with clients from a wide range of industries, such as beauty, health, fashion, travel, automotive, insurance, banking, and home services.
All campaigns are sent to opt-in databases of users who have explicitly consented to receive promotional communications, ensuring full GDPR compliance.
As experts in email campaign execution, we can design high-performing templates or work seamlessly with your existing assets. You benefit from real-time access to KPIs and results, with a dedicated account manager supporting you at every stage.
1. Understanding Your Needs
At EMK Digital, we help you optimise your landing pages and maximise the impact of your email campaigns to drive higher conversion rates. Depending on your objectives, we can:
Drive qualified traffic to your website or promote a specific product or offer
Grow your prospect database through newsletter sign-ups
Acquire qualified leads via advanced registration forms
Our expertise enables us to define the most effective acquisition strategy tailored to your goals.
2. Choosing the Right Pricing Model
We recommend the most suitable pricing structure based on your campaign objectives:
CPM (Cost Per Thousand): ideal for rapidly driving high volumes of traffic
CPC (Cost Per Click): ensures quality traffic at a controlled cost
CPL (Cost Per Lead): designed to generate qualified leads via forms
CTL (Click to Lead): best suited for database growth
3. Campaign Creation
We use best-in-class tools to design and deploy professional HTML email campaigns. You may provide your own visuals, copy, and CTAs, or rely on our team to manage the full creative process — including design, copywriting, subject lines, and sender details.
Every campaign is optimised for performance, with advanced tracking in place to ensure full visibility on clicks, leads, and sales.
4. Campaign Delivery
Audiences are carefully segmented to target the most relevant users. Each campaign is tested and optimised prior to launch, with controlled sending volumes to avoid overexposure while maximising reach.
We always operate within your budget and align delivery with your business constraints.
5. KPI Analysis & Continuous Optimisation
We provide regular performance reports covering key metrics such as CTR, conversion rate, and ROI. Based on these insights, we continuously optimise campaigns by refining designs, testing new templates, and adjusting pricing models to improve results.
6. CRM & ESP Consulting
Once leads are generated, we support you in defining the most effective CRM strategy to convert prospects into loyal customers. We also advise on selecting the most appropriate Email Service Provider (ESP) to meet your business and technical requirements.
